Dr. Dre's Beats By Dre Headphones Partners With Chrysler
Once again rapper and producer Dr. Dre is looking to cash in outside of the recording studio.
Yesterday, Chrysler Group and Beats By Dr. Dre announced a partnership that will bring the sound quality of Beats By Dr. Dre to the Chrysler automobile.
The 2012 Chrysler 300S will be equipped with the sound technology of the Beats headphones created by Dr. Dre and co-founder Jimmy Iovine, who worked alongside the Chrysler engineering team to design the 10-speaker audio system.
"Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars," said Jimmy Iovine, who is also chairman of Interscope Geffen-A&M Records. "Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve."
The 2012 Chrysler 300S with Beats By Dr. Dre sound system will arrive at Chrysler dealerships nationwide in the fall of 2011.
Beats By Dr. Dre were first released in July 2008, and the brand has since successful expanded the line to Beats Studio, Diddy Beats by Sean Combs, Heartbeats by Lady Gaga, an in-ear headphone, Beats Tour, and more.
In addition, Dr. Dre began a partnership with HP laptops in 2010.
Dre's long-awaited album Detox is tentatively scheduled for a 2011 released.
However, with all the success Dr. Dre is having through business ventures, and album sales at an all-time low, why would the 46-year-old producer ever need to release another album?
Don't hold your breath waiting for Detox.