ESPN Teams Up With Columbia Records
ESPN and Columbia Records will be teaming up throughout the network's extensive NCAA College Basketball Coverage.
Songs from the artists will be incorporated during college basketball game telecasts across ESPN outlets, including multiple segments in each telecast, such as highlight montages, and as the networks go to and return from breaks.
The song package agreement will feature music across ESPN Platforms: ESPN, ESPN2, ESPNU & ESPN3. This marks the first collaboration between the two companies.
Grammy Nominated Artist, J-Cole, was featured in ESPN's College Hoops Tip-off Marathon Coverage with his single “Can't Get Enough”. Cole, also a Roc Nation Aritst, isn't alone on this list, as Willow Smith's music will also be featured as part of this agreement.
The list of artists as follows:
- Foster the People
- J Cole
- John Legend
- Landau Eugene Murphy, Jr
- Katy B
- Pearl Jam
- Peter Bjorn & John
- Raphael Saadiq
- Tony Bennett
- The Vaccines
- Willow Smith