Corporate authorities for Burger King are issuing out apologies for a phrase that appeared on one of their billboards most would deem offensive. The Atlanta Journal-Constitution is reporting that this past summer, an employee went rogue and decided to give the franchise a bit of unwanted attention.
The photo shows a Burger King billboard in Ephrata, Wash., that reads: “Now hiring. Must be Mexican.” Burger King said the billboard was edited by an angry employee who worked at the location last summer, The Atlanta Journal-Constitution​ reports.
Burger King apologized for the situation on its Facebook page and gave an update on the situation:
“The sign in question was posted briefly last summer, without approval at a franchise-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion.”
This isn’t the first time Burger King has been under fire with the Mexican people. In 2009, the restaurant’s Texan Whopper erroneously used the Mexican flag in their advertising, angering many of the country’s leaders. And earlier this year, all was lost on the social media front when their Twitter page was hacked with a supreme disregard for chill.
Burger King is still feeling the blowback from the incident although it was an action of a sole individual. Jump over to the next page to see the snapshot of the picture that will forever live on the Internet.
Do you plan on having it “your way” anytime soon? Let us know in the comments.
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Photo: AJC, Facebook
