Enzo Ferrari launched his line of luxury cars in 1921 first by sponsoring racers before expanding into legal-street production in 1929. Ferrari maintained its relationship with the racing community, and in 2012 earned its highest revenue figures in over 60 years. These days Ferrari CEO Luca Cordero di Montezemolo aims to increase the company's exclusivity factor versus sales.
Lyric: "Black Ferrari with the red seats, I call it Playin' Checkers/ I'm never doing verses, I'm forever giving lectures." -Drake "Ransom"