Shea Moisture is going to learn today. The brand is getting furiously dragged for a tone-deaf ad that many are expressing as another example of whitewashing in advertising.
The offending ad features a curly-haired woman of color talking about how Shea Moisture helped her and blah blah blah. But what has Twitter in a row are the white girls also being dismayed at the “hair hate” featured in the same spot.
https://twitter.com/girlswithtoys/status/856563772223365122
Yes, apparently the good hair vs. bad hair debate has been gentrified.
Apparently, Shea Moisture has tip-toed this struggle before.
On cue, Twitter is going in.
https://twitter.com/ira/status/856573481244164096
https://twitter.com/ira/status/856572598578102272
https://twitter.com/meechonmars/status/856576394414800898
—
Photo: screen cap
