Stevie Williams For 9five Eyewear
Professional street skateboarder Stevie Williams has gone from a dirty ghetto kid to building a leading skate board brand pronounced DGK with the motto “from nothing to something.”
The world renown skateboarder, has created a brand strong enough to foster collaborations with G-Shock, New Era, Venture Trucks, Gold Wheels, 9Five Eyewear and prepping for his next venture.
“I don’t really pump and promote the words Dirty Ghetto Kids but I do promote DGK. Like the message is not so much about Dirty Ghetto Kids being that I’m now grown and I have kids of my own. I’m not out there promoting a message of staying dirty and ghetto.
It’s more of a message encouraging you to ‘take adversity head on’ it’s challenging and above all defy adversity. It’s more of an inspirational company than derogatory.”
Peep the video below.