Eminem helped celebrate the 30th anniversary of G-Shock watches by performing in NYC at the Shock The World event last Wednesday (August 7). Part of that milestone is the Detroit rapper collaborating with the brand for his own  limited edition timepiece. 

Wednesday, August 7, G-Shock celebrated their 30th anniversary at Basketball City at Pier 36 in New York City. In addition to unveiling a line of new, luxury time pieces, the brand invited Eminem to rock the house for a second year in a row.

SUPRA and G-Shock are familiar names to anyone with even a passing interest in streetwear. In honor of its 30th anniversary, G-Shock is collaborating with a number of brands and SUPRA designed the “It’s About Time” G-Shock watch along with a matching Vaider Lite high top sneaker. 

Eminem is heading to Japan with Slaughterhouse to perform a few shows. If you are reading this from Japan, you can get all the information on the shows right here (and if you’ve got Google Chrome, that translate tab is going to be super clutch for you). Below, Eminem filmed a promotional video which is […]

Last night in New York City, the unicorn known as Eminem made a rare performance at G-Shock’s 30th Anniversary party at the Hammerstein Ballroom in New York City. Prefaced by a set from his group, Slaughterhouse, Eminem rocked the house and performed all of his classic records ranging from the Slim Shady LP all the […]