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Jay-Z is selective about when and where he performs. YouTube has the clout, and money, to entice Hova to the stage as he conducted a surprise performance at the company’s Upfront presentation (Google Youtube Brandcast 2012) at the Beacon Theater in New York City. Jigga’s Life + Times website will be taking advantage of Google/YouTubes’ original programming initiatives (to the tune of $200M in marketing) for its respective YouTube channel, reports Rap-Up.

Videos of Blue Ivy’s pops, who traded in a Yankee fitted for a new Nets fitted, being introduced and performing “Empire State of Mind” below. You gotta wonder how much Jay got paid for that five minutes of work?

Jay-Z Intro

http://cdn.springboard.gorillanation.com/storage/js/sb.html5.js

 

Jay-Z “Empire State of Mind”http://cdn.springboard.gorillanation.com/storage/js/sb.html5.js

 

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Photo: AP

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