HipHopWired Featured Video

Jay-Z is adding Cognac to his endorsement portfolio. The Life Files reports that Hova was on hand at a private event in NYC last night to introduce D’ussé, a new VSOP Cognac being launched by Bacardi.

D’ussé (pronounced ‘dew-say’) is being presented and situated as a competitor to Hennessy. Bacardi’s new Cognac doesn’t launch until next month and will be available stateside in September. D’ussé Cognac will cost you $45 for a 750mL bottle. Bacardi is targeting a younger audience to compete with brands like Rémy Martin and  Courvoisier, making picking up the super influential Jay-Z as a co-signer is a no brainer.

In the past the rapper/mogul has endorsed Reebok and HP computers, and currently pushes Armand de Brignac aka Ace of Spade champagne. So why not have another spirit on the top shelf?



10 Reasons Why Justin Bieber Has Earned His Hood Pass

A Bad Azz Timeline: How Lil Boosie Ended Up On Trial For Murder

The 10 Greatest Ghostface Killah Soundbites Ever [VIDEO]

Rihanna Strikes A Pose For Terry Richardson [PHOTOS]

The Xenomorph In Ridley Scott’s Alien Was A Black Man [PHOTOS]

Kanye West, Beyoncé, Rihanna, Rick Ross and More At The Met Gala [PHOTOS]

Bangin Candy: Floyd Mayweather Jr’s Fiancé Shantel Jackson [PHOTOS]

Photo: The Life Files

HipHopWired Radio

Our staff has picked their favorite stations, take a listen...

The Latest Hip-Hop News, Music and Media | Hip-Hop Wired

Quick Links