An endorsement deal is a major revenue stream for a rapper or singer. Sometimes an artist will land a big money deal that bankrolls a tour or makes them a face of a brand. However, there are occasions when a scandal occurs that makes the brand shelling out all that dough decides to call it quits.
Whether it’s beating up on your girlfriend, getting caught with illegal guns or even using foul language, MCs and crooners can find themselves out of a plus celebrity endorsement deal. Here are eight such examples of Rappers & Singers Whose Endorsement Deals Got Deaded.
Let us know if these corporations made the right or wrong decisions in severing their ties in the comments.
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Photo: Wrigleys
Rihanna & Nivea
RiRi got booted from the skin car brand’s roster in 2012 because of her raunchy antics. We’re guessing she ain’t tripping.
Chris Brown & Wrigleys + Got Milk?
Wasn’t no one touching Breezy after that “incident” back in 2009.
Ludacris & Pepsi
Luda can thank Bill O’Reilly for making his deal with Pepsi go kaput way back in 2002.
T.I. & Chevrolet +Â RĂ©my Martin + Axe Body Spray
Those gun charges 2010 made Chevy & co. drop the Kang like a bad habit.
Akon & Verizon
The cellular company was set to sponsor a tour until that infamous incident in 2007 when the crooner simulated s-x with a teen on stage in Trinidad.
Keyshia Cole & Lusters
In 2011, Cole lost her endorsement deal endorsing Pink: Smooth Touch Relaxer because she allegedly demanded more money. Doh!
Lil Wayne & Mountain Dew
Weezy’s apology for that vile Emmett Till lyric was too little too late.
Rick Ross & Reebok
Rozay’s “U.O.E.N.O” verse spelled doom for his role in the Reebok renaissance.
