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Racists and bigots everywhere will have no choice but to be subjected to the interracial harmony displayed by Cheerios come this Super Bowl Sunday.

The General Mills brand leader found its YouTube and Facebook page under attack in May 2013 for airing a commercial that featured an interracial young girl interacting with her Black father and White mother.

Despite the blacklash, the company is doing all over again.

The beloved cereal’s vice president of marketing, Camille Gibson is giving the proverbial middle finger to all those who opposed the swirl and dropping down big bucks for television’s highest-rated event.

Via Fox Sports:

“Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with.”

The original commercial showcased the innocence of a young girl whose misinterpretation of Cheerios’ health benefits leads to a comedic moment. The new ad features all three actors reprising their roles as the father breaks the news to the daughter that there will be a new addition to their family, but not before he’s met with some negotiations of her own.

The Internet gets the jump on all media so watch the Cheerios ad spot down below. And boldy, the YouTube comments have been left enabled.


Photo: General Mills