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All you have to do is look down whenever you’re in Flatbush, Brooklyn to know Nike is a staple in the hood. But the brand takes things a step further by opening its first community store in the neighborhood. 

The new store—whose design includes imagery from local photographer Anthony Blasko—opened today (May 28) near the corner of Nostrand and Flatbush Avenues borough claimed by the likes of the Notorious B.I.G, Jay Z, Mike Tyson and many more.

The “Community Store” concept aims to empower locals and their community and being deep in Flatbush was as good a place as any to set up shop.

“Nike Community Stores are about neighborhood roots and community connection” said Dennis van Oossanen, Vice President of Nike’s North America Direct to Consumer business via a press release. “So when we looked for a location, we wanted a place that was instantly recognizable, that expressed the unique spirit of Flatbush and Brooklyn and that amplified the values of the Nike brand. We think we found the perfect spot.”

The store has already met its target of having 80% of its employees be from the neighborhood. Also, employees will actively participate in community service events and help local non-profit organizations, building on work already started promoting and facilitating physical activity with local youth. Some of those aforementioned ventures that had already started include after-school programs, a Zoom League basketball program and the Honor Roll Skate Club for middle school students.

Products from Nike running, training, basketball and sportswear—as well as BK specific items—will be available for women, men and young athletes in the store.

Check out photos of the Nike Flatbush Community Store below and in the following pages.

Photos: Nike

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