UPDATE: See Part 1 on the flip.
The struggle of many a potential Supreme buyer is universal. “I would have copped, but the line was ignorant” or “Bruh, it was sold out in TWO minutes online.”
Complex News has taken on the task of documenting the re-seller culture responsible for the astronomical prices of Supreme gear with its first doc, SOLD OUT: The Underground Economy of Supreme Re-Sellers.
Who is to blame? Supreme for simply not making more product—which would in turn remove a big chunk of its exclusivity? Or, pariah-like re-sellers—who wouldn’t be in business if people weren’t willing to pay their prices, though?
Peep a preview of the doc below. Yeah, it features the same dude that got a haircut while waiting on line to cop some gear. Dedication?
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Photo: Complex News
