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Complex Media announced Wednesday that it will host its first “ComplexCon” festival and convention this coming fall. Pharrell Williams was named the event’s cultural director and hosting committee chair while Japanese artist Takashi Murakami will oversee branding.

From Complex Media’s YouTube page:

If our demographics are right, you’ve probably never been to a conference, and honestly, we’re really jealous of you. Most conferences are stuffy affairs, packed to the gills with “insiders” trying to “network”—whatever that means. Even if there’s a musician you want to see, they usually end up playing rushed sets to industry hacks glued to their iPhones.

This year, we decided that we’d had enough. So we created ComplexCon, an unprecedented festival and exhibition conceived to bring together pop culture, art, food, style, sports, music, and more. It’s basically our website, magazine, and video operation rolled up into a two-day festival and dropped on the unsuspecting citizens of Long Beach, Calif.

We’ve even got our old pal Pharrell to hop onboard as the Cultural Director and Host Committee Chair, and Takashi Murakami will be designing the festival’s visual identity and shaping the overall aesthetic. No big deal.

While the folks of Complex are clearly joshing about this event not being a big deal, this will be one of the hottest events of the year.

It all goes down on November 5-6 at the Long Beach Convention Center in California and will feature a variety of panels, artwork, food vendors and live concerts. It’s pretty affordable as well with tickets starting at $35 for one day and $60 for the entire weekend.

Photo: screen cap