Fabolous, JR Smith, Victor Cruz & More Hit Nike x KITH Pop-Up Opening [Photos]

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Nike and up and coming streetwear brand KITH linked up for a pop-up shop in NYC. On Thursday (Aug. 4), the opening night reception featured notable guests like Fabolous, Action Bronson, NBA champion JR Smith and the brand’s founder, Ronnie Fieg.

The shop is located at 644 Broadway in NYC’s SoHo neighborhood. Guests checked out the customization booth for limited edition Nike x KITH products as well as a installation of OG materials, apparel and footwear from the Nike archives. The KITH cereal bar also featured exclusive treats.

Also spotted were Ebro Darden of Hot 97/Apple Music, New York Giants wide receiver Victor Cruz, Jay Z’s day one Emory Jones and more.

Check out photos from the festivities below and on the flip. The Nike X KITH pop up shop is now open to the public.