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What’s the value of a name?

Maybe millions.

For rappers and other artists, trademarking a name is one of the savviest business moves he can make.

Unfortunately, many rappers don’t make that move.

“They don’t think it’s necessary,” says Robert Scott, managing partner of intellectual property law firm Scott & Scott.

Peep As The Atlanta Post Takes A Look At How Artists Can Protect Their Image & Branding[More]