The 20th anniversary celebration of Bad Boy Entertainment continues. Puff Daddy’s iconic brand has just announced a new apparel collection with retailer Macy’s.
Inspired by the record label’s historic run in the 1990’s, the Heritage Collection features street wear remakes of some of the roster’s brightest style moments. Included are t-shirts, hats, hoodies, coach jackets and an embroidered basketball jersey reminiscent to the one The Notorious B.I.G. sported in the “Juicy” video.
To support the launch Bad Boy will be hosting a six-week pop-up shop at Macy’s Herald Square New York City flagship location. The new campaign stars Diddy’s two youngest sons Christian and Justin.
“Bad Boy is about following your dreams. It only made sense for me to team up with Macy’s for our Heritage Collection,” Combs stated via a press release. “This collection represents a movement I started in 1993, when I was a dreamer. When you work hard and believe, your dreams can come true. Twenty-five years later, I’m still dreaming. We’re still pushing forward. Can’t Stop, Won’t Stop!”
Prices range from $28 to $78 dollars and can be purchased online via the Macy’s website. Thankfully no word a shiny suit comeback. You can peep more from the collection on the flip.
Photos: Jean Paul San Pedro c