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Following in the steps of hip-hop legends Jay-Z, Dr. Dre, and SnoopLudacris will be releasing a new line of sound system products.

The multi-platinum rapper recently previewed his new ‘Soul’ line of speaker sound system, ear buds and headphones at Atlanta’s Four Seasons Hotel during BET Hip Hop Award weekend.

The handheld speaker sound system, which Luda helped design, will be able to play Cds, iPods, iPads, and HD radio and comes with a strap so you can rock it b-boy style.

The new ‘Soul’ line will be available to the public at the top of the year.

There will be three different models of headphones and two different models of ear buds. was there for the photos…check them out below.

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