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J. Cole finally got around to dropping the official video for “Middle Child.”

The North Carolina rapper first teased its delivery on Friday via Twitter, per new age Hip-Hop protocol.

Plenty of meme0-ready material here as Cole is seen spittin’ in front of an award show crowd, while riding in a supermarket cart and in a muddy SUV, amongst other looks. The darkly-hued visual was directed by Mez, watch below.

Still no word on when exactly that new album will drop, though. Watch the video for “Middle Child” below.

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