LL Cool J and his ride-or-die wife Simone Smith are teaming up with the American Cancer Society for a new marketing campaign they’re calling “Beat Cancer Like A Boss.”
In a new clip, LL, Smith, Mary J. Blige, Salt-N-Pepa, Jhene Aiko, Remy Ma, Karrueche Tran and more come together to ingrain a message of strength in all those affected by the deadly disease. LL, whose wife beat a rare type of bone cancer, tells viewers “How did my wife Simone beat cancer? Like a boss.”
“I was in utter disbelief when I received my stage III diagnosis, but what I quickly learned with the support of my husband and family, was that cancer was not something that I had to let consume my inner being or personality,” says Smith in a press release, according to Billboard. “With the help of ACS and a few friends, this campaign was created to empower women to lean onto their support system and tap into their strength to ‘Beat Cancer Like a Boss,’ a message I carried with me throughout my journey to recovery.”
Watch the inspirational campaign video up top.