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The creator of an iPhone app used to manipulate and add effects to photos is under fire for using a racial slur in the name of a special effect.

The app, called “Picture Effect Magic,” is available in a free and paid version in the Apple App Store. The latest version is 1.8 and has a post date of June 10, 2011.

In the list of possible photo effects is one called, “54 N****r-brown.” In selecting this effect, it makes the image a brownish tint. In the list, it is near other similar effects that make the image purple, blue or warm.

The author of the app is listed as “lin xuehua,”  issued statement at the top of page.

“Feel so sorry to have expression mistake, new version will coming soon(sic).”

Users were quick to point out the error, writing negative reviews about the app in the App Store.

“Wow. There really is an effect called ‘N****R BROWN.’ Speechless…,”

“I used this app all the time before the update, now there is an effect called n****r brown?! That is disgusting. That is unacceptable and the creators should be ashamed,” wrote Reviewerofthemonth.