CLOSE
Foot Locker x Washington Heights Community Store

Source: aqua / aqua

Foot Locker is opening a new community power store in NYC, in the Washington Heights neighborhood to be specific. The athletic retailer aims to make the new store an Uptown destination and Hip-Hop Wired got a sneak peek at the finer details that will make it happen.

Situated on 181st Street between Wadsworth Ave. and  St. Nicholas Ave., the two-floor building has all the fresh kicks and apparel you can desire from Nike, whose Nike App will be key in its flourishment, as well as adidas, Reebok, Puma, New Balance and more. While women’s and kids’ apparel is featured on the first floor, the 2nd floor has all the men’s product you can can desire from Nike, Jordan Brand and more. Also upstairs is a community space where activations like panels and launches will be held.

Nike Plus members will want to visit thanks to an “Unlock Box” that will feature a monthly rotation of giveaways like pins, laces and Nike-branded chargers. But the ShoeCase will be an essential visit because it will feature a very rare and limited shoe that usually means L’s when you’re trying to cop online. Although nothing is guaranteed, you’ll be able to scan your Nike Pass and be entered in a real-time draw. If you’re selected, you’ll be able to take your ticket to the register and pick up a shoe. During our visit we took an L on a new colorway of Nike AIR Max 270 Reacts, though.

Set to open tomorrow (Aug. 10), you can also expect some sold out releases to be available. Reps didn’t want to give up the goods, but considering Satin black toe Air Jordan 1’s are on the horizon and the Nike SB x Air Jordan 1 “LA to Chicago” is due for a restock…you never know. There will also be store exclusives—you can bet the Jordan “Heights” hoodie and tees will be gone extra fast.

Foot Locker x Washington Heights Community Store

Source: aqua / aqua

Check out some detailed photos of the store below.

 

 

1. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Try your hand at scoring a pair of coveted kicks via the Nike App and the ShoeCase.

2. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Rare kicks are all good, but Air Jordan 1 and Air Force 1 are the sneakers that move.

3. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

4. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

5. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

6. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

7. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

8. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Air Jordan x The Heights. Need.

9. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Use the Foot Locker app to reserve kicks for pick up at the store.

10. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Danny Peguero, a sportswear and footwear designer who is also a street artist who grew up in Washington Heights held down in-store murals, rightfully so.

11. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:aqua

Foot Locker x Washington Heights Community Store foot locker,washington heights community store

12. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:@aqua174

Artwork is fire.

13. Foot Locker x Washington Heights Community Store

Foot Locker x Washington Heights Community Store Source:@aqua174

Gotta love the kids, they get a section, too.

MORE FROM HIP-HOP WIRED