KICKS

After much speculation and fanfare, Nike’s self-lacing basketball sneakers have finally arrived. Today the sportswear giant unveiled its Nike Adapt BB sneaker that features its power lacing system and revealed Boston Celtic rising star Jayson Tatum will be the first rock them on an NBA court.

Tech

Nike has been teasing us for a while with the idea of self-lacing shoe since Marty McFly first donned the Nike Mag. We have seen glimpses, but it looks like the company Phil Knight built is heading towards a reality where power-lacing systems are a thing with a new basketball shoe in 2019.

Tech

The highly-anticipated collaboration between Nike and Fear of God drops this weekend. To get the hypebeast even more thirsty for the kicks, designer Jerry Lorenzo dropped an NBA2K trailer featuring himself wearing the futuristic-looking sneakers while getting buckets.

KICKS

  Kyrie Irving‘s signature sneaker has been quietly becoming a favorite among sneaker enthusiasts thanks in large part to its price, design and fire colorways. The KYRIE 5 is continuing that trend with Nike announcing a collaborative effort with Concepts to bring a very unique version of all-star PG’s shoe to life.

News

LeBron James has a new iteration of his signature sneaker line gracing the court, but he reminded us there is still exclusive heat from his LeBron Watch program we haven’t seen yet.

News

In the past decade and change, the popularity of Nike Air Force 1’s has been steadily falling but that might change for a second thanks to a second Supreme & Comme des Garçons SHIRT® collaboration.

Tech

The kicks that grace NBA courts are just as important as the basketballs that bounce on them. Players are known for signing lucrative sneaker deals with companies or in the rare case of Lonzo Ball start your own company. Kyle Kuzma took things to another level by partnering with an actual sneaker marketplace. 

News

Look Ma, no laces. Jordan Brand just unveiled the Air Jordan XXXIII which will surely have heads talking about its new FastFit Technology.

News

The Bodega Boys aka Desus & Mero join the growing list of famous sneakerheads to star in Complex’s Sneaker Shopping franchise. 

News

Nike is already winning with their latest Just Do It ad campaign and this newest move cements not only the athletic brand’s goat status, but its headlining signature athlete LeBron James as well.

Action Bronson

adidas continues to come for that number one spot and the creativity they’re displaying on their quest to the top of the mountain doesn’t cease to amaze us.

KICKS

It’s almost going time for LeBron James reign in LA to begin, and now we get an even better look at the kicks that king will wear when he steps on the court as Laker.