After years of working exclusively with adidas, Nike will officially take over the NBA landscape for the 2017-18 season. Today (July 18), the Swoosh revealed their newly revamped and technologically advanced NBA uniforms.
A basketball shoe is only as good as it is comfortable, which naturally helps its user perform at high level. Nike has upped the ante with its all-new React cushioning, which will debut in the forthcoming Jordan Super.Fly 2017 and Nike React Hyperdunk 2017 shoes.
The Golden State Warriors are once again knee deep in the NBA playoffs, and Kevin Durant will be rocking a new shoe. Today (May 14), Nike unveiled his latest signature sneaker, the KD1o.
Nike Basketball has stepped up and made an executive decision to release one of its executives. According to TheShoeGame.com, Michael Jackson, former Vice President of Nike Basketball for the past two years, was forcefully encouraged to leave his position.
The NBA playoffs are near, so that means signature kicks will get an “Elite” revamp. Kevin Durant’s Nike KD 8 gets the said treatment, which includes a calf-length compression sock that may or may not make your normal socks jealous.
Renowned jazz musician Robert Glasper has created a song to honor NBA great Kobe Bryant. Titled “Be Courageous,” Nike Basketball commissioned the tune as an ode to the future first ballot hall of famer’s career and his last season in the NBA.
The NBA season draws near, which means it’s time for LeBron James to properly debut his latest signature sneaker. The Nike LeBron 13 is officially here.
Christmas is here, which means plenty of NBA basketball games with marquee players rocking special colorways of their kicks. In this case, Kevin Durant, Kobe Bryant and LeBron James’ signature kicks get the yuletide treatment in the 2014 Nike Basketball Christmas collection.
Nike Basketball is touting a fresh premiere of new products on Dec. 3 in NYC. So far, we montages of Kobe Bryant and Kevin Durant speaking on the creation of their signature basketball shoes.
LeBron James is back on the Cleveland Cavaliers, and in a new Nike Basketball spot he puts on for his team’s city.
The release of LeBron James’ latest signature sneaker, the Nike LeBron 12, has been pushed back like his hairline. Sorry, that was too easy to pass up.
