T.I. & Grand Hustle Head to Video Games
Through a venture with Heatwave Interactive, which is a game studio and online publisher, it has been announced that rapper T.I. and his cohorts of the Grand Hustle label will be appearing in the game Platinum Life.
T.I.’s role in the online game is to act as a guide for players in the ashy to classy lifestyle as he will lead them in the journey from a struggling musician that only has a dream into a successful artist with millions as far as the mind can comprehend.
“Heatwave Interactive understood the love T.I. has for his millions of fans and his need to establish a stronger connection with them in a way that is interactive and real,” said Jason Geter, CEO of Grand Hustle, LLC.
The game is set in the Hip-Hop world as the player begins as an unsigned act and must make the necessary steps to achieve their celebrity status. It can be thought of as The Sims for the rap game. Players will be asked to perform at local bars and clubs and essentially hustle their way to the top of the game.
In the enterprising aspect, Platinum Life will serve as a means for artists to further expand in terms of business. This new model will allow artists the ability to truly engage with their fans which can only add further revenue along with entertainment prospects.
As of now, the game is still in the early stages of production as Heatwave is in the process of gaining more relationships with acts in the Hip-Hop, R&B and pop community that could also be part of this online experience.
“Our online game experience allows top-level artists to share their music, video and lifestyle with their huge fan bases in a personal and innovative way,” said Anthony Castoro, co-founder and chief creative officer, Heatwave Interactive. “We feel that T.I.’s music, message and deeply engaged fan base make him ideal as an icon within the game.”
It seems as though even with the King away in prison, he is still making sure that his name is still in the back of everyone’s mind until he makes his return.
Along with the upcoming game, T.I. is also set to appear in the film Takers alongside Matt Dillon, Chris Brown and Idris Elba. The film is a crime thriller about a Los Angles detective that is on the verge of diffusing a plan made by thieves who are trying to carry out a $20 million heist. The release date is set for January 8.