Ludacris And Magnum Condoms Unite For Second Annual Magnum Live Large Project
Ludacris is uniting with Trojan, the makers of the most popular condom in the African American community, for their second annual “Magnum Live Large” project.
Luda and Magnum are joining forces in a nationwide search for the best freestyle rap artists in the country.
This year's Magnum Live Large Project, which will feature rap competitions in four major cities and an online voting competition on YouTube kicks off nationally today following local events in Detroit and San Francisco, and in advance of events in Miami and New York.
Semi-finalists will be invited to appear on stage alongside Ludacris at one of the nation's biggest music events, Spring Fest in Miami.
At each city, local judges will select the top three performers, and then videos of the winners will be posted to youtube.com/MAGNUMLiveLarge, where people can vote for the best rapper from each city.
People who can't make it to the local events will also have the opportunity to compete for a spot on the Magnum Live Large League by uploading their own performance video to youtube.com/MAGNUMLiveLarge under the Submit tab.
The leading vote getter will join the Magnum Live Large League at Spring Fest in Miami.
These winners will then have the opportunity to appear live on stage alongside Ludacris at the hip-hop concert at Spring Fest in Miami on May 29.
Winners will also receive a $5,000 cash prize and a year's supply of Magnum condoms, the original gold standard.
"In keeping with the true spirit of Magnum, we challenged ourselves to make this year's project bigger and better, expanding the scope to secure more of the 'voice of the people,'" said Jim Daniels, Vice President of Marketing for Magnum.
"True to Magnum form, we've enhanced the competition to make the pool of entrants larger, the events larger, and the ultimate payout larger."
Speaking on his second collaboration with the condom brand, Ludacris released a statement saying,
"Living Large is really the only way to live. That's why I'm a part of this project for the second year. I'm a huge supporter of the product, I live the life, and I love how Magnum is giving other people the chance to shine and represent the gold standard."
The Magnum Live Large Project is part of an ongoing commitment from the makers of TROJAN® Brand Condoms to provide a variety of audiences with the tools they need to enjoy a sexually healthy lifestyle.