Ja Rule began to make a slight resurgence in 2004 with his song "New York" which featured Fat Joe and Jadakiss. Unfortunately, the two guests on the record had no idea that they had to get permission from 50 Cent to record with Ja.
50's "Piggy Bank" record went at both Joe and Jada and they retaliated. At the 2005 MTV Video Music Awards, while Joey Crack introduced Daddy Yankee, he remarked, "I feel safe with all the police protection...courtesy of G-Unit." Shortly after, when MTV switched to a commercial break, 50 Cent directed an obscenity at Joe, and 50 Cent jumped on stage as Fat Joe was leaving.
Joe isn't salty anymore but he still recognizes his rival's falloff when it comes to sales. He told MTV, "You talk about album sales, he went from selling 10 million albums to not even going gold this last album. So, he lost nine-and-a-half-million fans in four years. I don't really trip off him."
The Terror Squad boss went on to state, "I would love to be in an airport, we bump into each other, we go in the men's room, best man wins, that's it." That would be a good one.