Steve Stoute To Launch 'Tanning of America' Book At Howard University

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Steve Stoute Launching 'Tanning Of America' At Howard

Famed entertainment marketing icon Steve Stoute will launch his book The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy at Howard University TODAY, Sept. 8.

Taking place in the Gallery Lounge of Blackburn Center from 6:30 p.m. - 8 p.m., the book talk will be moderated by Gregory Carr, Ph.D., associate professor of Africana Studies at Howard University and followed by a Q&A and meet and greet.

Stoute's succesful campaigns include Jay-Z'sS-Carter' sneaker launch with Reebok; Justin Timberlake and the "I'm lovin it" campaign for McDonald's; Beyonce's partnership with Samsung; Lady Gaga's partnership with MAC Cosmetics and Mary J. Blige's "My Life" fragrance with Carol's Daughter and HSN, which broke industry sales records.

The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the  New Economy (Gotham Books) is available in book stores TODAY Sept. 8, 2011.

For more information visit, www.tanningofamerica.com.

To follow on Twitter @SteveStoute or friend on Facebook www.facebook.com/translation.

The event hashtags are #tanningofamerica and #tanning.

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