Steve Stoute Launching ‘Tanning Of America’ At Howard
Famed entertainment marketing icon Steve Stoute will launch his book The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy at Howard University TODAY, Sept. 8.
Taking place in the Gallery Lounge of Blackburn Center from 6:30 p.m. – 8 p.m., the book talk will be moderated by Gregory Carr, Ph.D., associate professor of Africana Studies at Howard University and followed by a Q&A and meet and greet.
Stoute’s succesful campaigns include Jay-Z’sS-Carter’ sneaker launch with Reebok; Justin Timberlake and the “I’m lovin it” campaign for McDonald’s; Beyonce’s partnership with Samsung; Lady Gaga’s partnership with MAC Cosmetics and Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN, which broke industry sales records.
The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy (Gotham Books) is available in book stores TODAY Sept. 8, 2011.
For more information visit, www.tanningofamerica.com.
To follow on Twitter @SteveStoute or friend on Facebook www.facebook.com/translation.
The event hashtags are #tanningofamerica and #tanning.
