Chris Lighty: A Timeline Of Accomplishments [PHOTOS]

GALLERY

  Long before putting rappers with big name brands was the thing to do, Lighty spearheaded ...

 

Long before putting rappers with big name brands was the thing to do, Lighty spearheaded the movement. In 1997 he paired LL Cool J with Gap, and clocked notable collaborations for Busta Rhymes with Mountain Dew, and A Tribe Called Quest with Sprite.

“There's nothing better than a song to help move a brand,”-Chris Lighty

By 2004, he took things to another level with the business union between 50 Cent and Glacéau. The move gave the G-Unit rapper a stake in the company and propelled him to a $100 million payday after the Coca-Cola bought the company.

Last fall, Violator merged with Primary Wave to form Primary Violator, under the pretense of offering artists an array of cross-promotional services. Lighty was named CEO of the company. “There's nothing better than a song to help move a brand,” he said in an interview

Career accomplishments aside, it's important to remember that Lighty was a brother, husband, friend, and father. He will be greatly missed.

Click below to view condolences from some of his friends.

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  • Blessed

    I wasn't feeling well today And this news just wont fade out my head. Regardless if you are a close friend or new him personally, it's always heartbreaking to see someone so talented and influential past away sudden. Suicide is so dear to me because I lost my best friend to depression due to a domestic dispute. God bless his family and friends.

  • B’s from Philly

    GOD took Chris so he could manage Biggie, Pac, Heavy D, Scott La Rock, Gerald, Barry Teena and Marvin for HIS GLORY!!

    PEACE AND LOVE TO HIS CHILDREN, MAY THEY HAVE LASTING LOVING MEMORIES OF THEIR DAD!

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