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The Check Writer is getting a new gig. Former Warner Music Group chairman/CEO and renowned Hip-Hop exec Lyor Cohen is in talks with Google to back his new management and record label venture.  Reports Page Six:

Cohen, who has been quietly building a talent management company and a music label, has been in discussions with the search giant about its desire to make music-related investments, sources said. Google’s YouTube is planning a new paid music subscription service that could roll out as early as next month, according to reports. A Google rep couldn’t immediately be reached. Cohen stepped down as the chairman and CEO of Warner Music Group’s recorded music division last September after the company was sold to Len Blavatnik’s Access Industries. Cohen has been secretive about his new project, but sources say he is also talking with Warner about a distribution deal for his new entity. He couldn’t be reached for comment.

Also rolling with Cohen’s new venture is Todd Moscowitz, another former Def Jam  and Warner Music exec who also founded Violator Management with the late Chris Lighty. Late last year, Murder Inc. founder Irv Gotti was also reportedly aligning with Cohen to form a new management firm. Interesting, Cohen currently manages Rick Ross and it was Moscowitz who signed Rozay’s Maybach Music Group imprint to the Warner Music Group (MMG releases have since moved to Atlantic). Expect a game changing type deal when the exact details of what Cohen and Google have planned comes to light. — Photo: Instagram