Certified Fresh: Deante Hitchcock Is A Good Rapper With His Best Days Ahead Of Him - Page 2

Deante Hitchcock thought he wanted to be a doctor or lawyer, but Hip-Hop had other plans for him.

Deante Hitchcock knows exactly what he’s up against being yet another rapper from Atlanta. Rappers are probably the only people that outnumber “models” in the city.

“You have to have some sort of personality coming out to this city,” he says. “You cant be bland coming out Atlanta. Purists can hate on rappers like Young Thug all they want, but him and his flow stand out. That’s what I’m going to do myself, standout.”

Just like the legendary filmmaker he shares a last name with, Deante’s flow keeps listeners ears on edge as they try to figure out what direction he’s going to go in next. While first listens may remind you of J. Cole, more listens will show that Deante Hitchcock warming up to tell his own sideline stories.

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Who: Deante Hitchcock is what local Atlantans call a “Grady Baby,” a person born in the city’s central hospital Grady Memorial Hospital. It’s one of the most distinctive badges of honor in the city.

Credentials: Hitchcock has opened up for Yo Gotti, Lil Uzi Vert and 2 Chainz.

Fun Fact: When Hitchcock first started rapping, his older uncle was writing his rhymes.

Photo: Instagram

HipHopWired.com: What part of Atlanta are you from?

Deante Hitchcock: I was raised in Riverdale. It ain’t as crazy as it was when I was growing up. It’s not as bad as some people think. People know the area from folks like Waka Flocka Flame and Trinidad James coming out. Even T.I. was over there for a while. But it’s different things to different people.

HHW: When did you get into rapping full-time?

DH: I started rapping when I was 12 but it wasn’t something I was doing for real. I was dancing and going to the skating rink and f*ckin with the h*es. I really picked up on it when I went to college. That’s where I met my videographer and we started taping and posting videos of me rapping that we called “New Atlanta Truesdays.” People from China, Great Britain, all over was hitting us up. It got kind of crazy actually. I went to Georgia Southern University for three years, but I never really wanted to go, I was just trying to make my Mom happy. She’s a nurse and she wanted me to be a doctor or a lawyer. But after that third year I was “dropout shawty.” I made some great friends and connections down there so I got some good out of it.

I put out my first mixtape freshman year in college. A lot of the music was very trendy, but there was still a couple of gems on there though. Back home we had cyphers, so people knew I could rap, but nobody was putting put out any music, we was just rapping. But that still lead to me opening up for Yo Gotti, 2 Chainz, Letoya Luckett out at Alcorn State University.

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HHW: You just dropped a new project called The Good EP. It’s been getting some good feedback. How do you feel about it though? You think it’s just “good?”

DH: This is the best music I think I’ve ever made in my life. A lot of the music is more organic. My prior tapes I just took some beats home, stared at the wall and wrote to them, came back to the studio and recorded them. But most of these songs were made from conversations I was having in the studio. DJ Burn One is hosting it and produced a track on there. It’s the best music of my life. This new project is a part of a trilogy. The first one is called The GOOD EP. After that there will be BETTER and BEST. We’re hoping BETTER will drop this year too. When we get to BEST we will be in a whole ‘nother state of mind.

HHW: What do you think you music is offering?

DH: Right now I feel like what the city is doing musically is sounding the same, but can’t knock it. Not just Atlanta, but everywhere. Chief Keef is real music to somebody going through the same things he is. But we do need balance though, I feel that’s what I’m offering.

HHW: Your social media freestyles have been spreading a lot this year. You’ve been hopping on instrumentals for the most talked about songs of the day. Why did you decide to go that route?

DH: A friend of mine showed me some Twitter freestyles and my friends we’re telling to start doing it because most of the guys on there were just good at that, but not making songs. I like twitter because one big retweet can make a difference. One day no one may retweet you but if somebody big does, you out of there. When I started doing them, I had no idea they would take off. I had an old page that I used to post to, but I deleted that one and revamped it so that no one would get me on that “old tweets” sh*t to make it look like I’m beefing with an artist or a label because of something I said when I was young.

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