Pharrell is set to extend his winning streak with adidas. The master creativist has announced a new campaign with the sneaker giant.
Named “Don’t Be Quiet Please,” the new initiative’s focus is to bring the sport of tennis to life in a different way throughout New York City. On August 26 Williams and several sponsored tennis athletes gathered at the Frederick Johnson Community Court in Harlem to host a tennis clinic with local youth organizations to launch
Pharrell kicked off the event with a manifesto explaining the mission behind
Quiet Please. “Every tennis match starts with the same two words: ‘Quiet Please’. But change can be noisy and our love can transform anything. Outside the court we will let our voices be heard as loud as we can. If you see the potential for good, speak up. Together, we can change the game for the better.”
Umpire chairs will be placed throughout the city encouraging individuals of all walks to express themselves. Additionally, guest performances by Action Bronson, Desiigner, Young M.A. and Th3 Saga will be held to commemorate the openings. You can find the locations of the chairs below.
Quiet Please includes a philanthropic aspect as well. The “Happy” singer announced that adidas has pledged to restore aging tennis courts throughout the Big Apple and a partnership with HORIZONS, a non-profit organization, to start a tennis scholarship for children.
The new initiative also brings Pharrell’s first performance collection to life. You can view the official visual below as well as photos on the flip.
Photo: adidas Originals/Getty Images for adidas