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Ice Cube Celebrates The Eames – Hip Hop Meets Architecture [Video]


Ice Cube has teamed up with Pacific Standard Time to highlight the LA art scene.

This non-profit campaign has featured Jason Schwartzman, John Baldessari, Anthony Kiedis, and Ed Ruscha all with the same objective: to encourage SoCal to get into museums and celebrate art.

PST is encouraging museum attendance by hosting events all over LA and will continue their efforts with the release of their third pairing featuring Ice Cube & Ray/Charles Eames.

The campaign pairing of Ice Cube and Eames highlights iconic LA architecture, including the Forum and the Watts Towers.

Ice Cube gives a brief history of the Eames couple and shows how they used standard, off the shelf materials to build a home that incorporated nature into their architecture design in just 2 days. The Eames knew it wasn’t about the individual pieces, but how those pieces worked together.

Pacific Standard Time is an unprecedented collaboration of cultural institutions across Southern California coming together to celebrate the birth of the L.A. art scene.

Beginning October 2011, over 60 cultural institutions will make their contributions to this region-wide initiative encompassing every major L.A. art movement from 1945 to 1980.

Initiated through $10 million in grants from the Getty Foundation, Pacific Standard Time is a non-profit organization that involves cultural institutions of every size and character across Southern California, from Greater Los Angeles to San Diego and Santa Barbara to Palm Springs.