Hip-Hop Clothing Madison Avenue Movement:
United Colors of Benetton, Nautica, Tommy Hilfiger, Donna Karan, Abercrombie & Fitch

These brands had advertisements which were better than their clothing. Madison Avenue married clothing designers when these brands released their products. Understand that these brands are all seeds from the godhead of Ralph Lauren. Initially, Benetton actually made their rugby jerseys with more flair than Polo or even Lacoste did, but the real height of Benetton was their print ad campaign. Donna Karan New York was the greatest of these Madison Avenue brands by the way that Foxy Brown and Lil’ Kim namechecked them in countless rhymes, but even DKNY faltered when their design team couldn’t match the hype of their own publicity machine.


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