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Meta Introduces Twitter Competitor Threads

Source: NurPhoto / Getty / Instagram Threads

Wednesday, Instagram decided to “shock drop” its answer to Twitter to strike while the iron is still hot as the mass exodus from Elon Musk is underway. So far, Mark Zuckerberg and co’s decision to hit the launch button was brilliant and is paying off.

Spotted on Engadget, Threads, Meta’s rival to Twitter is off to an impressive start and has already exceeded ten million signups in just seven hours after going live, according to a Thread from CEO Mark Zuckerberg.

The massive signup number was a testament to the platform’s ability to handle the rapid signup rate, which could also be a direct result of Instagram successfully luring some of its 2 billion users over to Threads.

Zuckerberg wasn’t done egging on his rival, Elon Musk, whom he could fight in a cage match. No, we’re not kidding about that. In his first tweet in over a decade, the Meta chief used the classic Spider-Man meme signaling a standoff between the two billionaires.

While this is a solid start for Threads, the platform’s launch is not without issues. Users are enjoying their time with Threads, but complaints are coming in. One of the main issues is the lack of chronological or following-only feed options, which both Twitter and Instagram are still dealing with to some extent.

Current Threads users are stuck with the current algorithm throwing random users on their feeds, directly resulting from seeing posts other users are replying to.

Threads also lack a post-editing feature, something both Facebook and IG users enjoy, hashtags, account switching, a dedicated button to insert GIFS, and more.

Adam Mosseri Spoke About Instagram Threads’ Issues

In a Threads post, Instagram CEO Adam Mosseri said that a following-only feature, post-editing, and account switching are “on the list,” and hashtags will be tappable “in time.”

In a recent update from his Broadcast channel, Mosseri admits things are “hectic” behind the scenes.

“Things have been hectic behind the scenes this week, most of the Threads team is focused on keeping the app up and fixing all the bugs we’re finding it,” Mosseri begins. “It feels a little bit like what working at this company felt like ten years ago, everyone’s rolling up their sleeves, hustling and trying to help the best they can.”

He continues, “We didn’t expect 10s of millions of people to sign up in less than a day, but supporting that is the definition of a champagne problem.”

Well, Rome was not built in a day. We only expect Threads to come into form over time. Plus, you can still spend time on Spill as Threads continues to figure things out.

Photo: NurPhoto / Getty