Attacking blogs for “making up stories” that you, or your struggle publicist, actually leaked to the media
Having a love/hate relationship with the media will show that while you need us to survive, you can’t stand all the lies we make up about you. Hiring a struggle publicist—one who is willing to do any and everything to get you shine, including mass tweeting websites—will complete the cipher. The publicist must be willing plant false stories in the minds of struggle bloggers itching for an exclusive. Once the fake story hits the atmosphere, denying its validity (via Twitter, of course) and pretending to hate how the media twists the truth will turn more than a few heads.