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Diddy/Ciroc

You know the name. You know the mother f**kin name. Diddy took a little known vodka company and has turned it into the unofficial spirit of Hip-Hop. The greatest marketer in the game created the “Ciroc Boys” and with his Blue Flame Agency has turned Ciroc into a booming business all while keeping Puff at the top of the Forbes list year in and year out.

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