50 Cent & French Montana Trade Jabs On Instagram [PHOTOS]
50 Cent is no stranger to beef; in fact, he embraces it. Whether it’s in-person, on wax, or, like his recent squabble with French Montana, on social media.
Diddy & CÎROC Announce Partnership With “The Toast Of The NBA” Campaign [PHOTO]
Not to be outdone by Jay Z picking up Jeezy to his Roc Nation team, Sean “Diddy” Combs has made some baller moves himself. Together he and his team over at CÎROC Vodka (alongside Diageo) joined a much bigger team—30 of them to be exact—as they have linked up with the National Basketball Association to […]
An Abridged History Of Rapper-Endorsed Adult Beverages [PHOTOS/VIDEO]
Rappers love getting paid, we know that. What do rappers love more than getting paid? They love getting paid to hock stuff that they would use anyway.
Rick Ross Renews Contract With Ciroc Ultra Premium Vodka
After a successful year as a Ciroc Boy, Sean “Diddy” Combs and his Blue Flame Agency renewed the contract of Rick Ross to continue endorsing his wildly popular vodka.
Wired 25: The 25 Most Influential Business Deals In Hip-Hop
Nobody wants to be a sell-out in Hip-Hop. It’s almost a dirty word that can be a death blow if it sticks to you. However, there are times you have just got to get that paper. There are those rare occasions where big time companies tap a rapper for access to their “brand” and the […]
Diddy Goes To Ibiza [VIDEO]
Have you ever wanted to be a part of Diddy’s globe-trotting entourage? Well now is your chance. Get the inside access to Diddy’s annual trip to the beautiful island of Ibiza and see how the other side lives. “I started coming to Ibiza like 15 years ago, it changed my life.” says Sean Combs. Check out […]
2 Chainz, Big Sean and J. Cole Backstage at Hot 97’s Summer Jam [VIDEO]
The esteemed, Shaheem Reid and Ciroc took over Summer Jam and got to chop it up with the likes of 2 Chainz, Big Sean, J. Cole and much more. Hit the jump to check it all out.
Behind The Scenes Of Hot 97’s Summer Jam With CIROC [VIDEO]
CIROC and Shaheem Reid take you behind the scenes of Hot 97’s Summer Jam 2012 with Rick Ross, 2 Chainz, DJ Khaled, French Montana and more. Check it out after the jump.
Diddy Introduces DJ Khaled as the Newest Ciroc Boy [VIDEO]
While in Miami for Memorial Day Weekend, Diddy made the announcement that Funkmaster Flex now has another teammate to promote the Ciroc brand now. The We The Best CEO and YMCMB “artist,” DJ Khaled took the stage with Diddy as he was announced as the newest Ciroc Boy. The Weeknd, Los, and plenty of Ciroc bottles were in […]
Diddy In Paris Is Burning Trailer [VIDEO]
Check out the trailer to Diddy’s Paris Is Burning, a documentary filmed during his time in Paris, France. Get a glimpse of the entrepreneur’s life and the chaos of his celebrity. Directed by Julien Bachelet. If we’re lucky, Shyne is in this movie.
Mob Wives’ Drita Raps With French Montana On “Everything’s A Go” [VIDEO]
Yes, you read that correctly. The thugged out wife of known mobster Lee D’Avanzo and star of VH1’s Mob Wives is on the set with French Montana for the video “Everything’s A Go.” Not only is she in the video, but she is in there spitting some bars as well. I wouldn’t believe it either […]
Diddy’s Ciroc Super Bowl Ads [Video]
What’s the biggest sporting event on the planet without one of the biggest moguls? Sean “Diddy” Combs aired four Ciroc ads during last night’s (Feb. 5th) Super Bowl. From the looks of the ads, Diddy is moving in a comedic direction when it comes to advertising the brand. Continue on for the commercials.
Diddy Presents: The Art of Celebration “Luck Be A Lady” [Video]
Diddy Presents: The Art of Celebration “Luck Be A Lady” If there is one entertainer that knows how to party, it’s definitely Sean “Diddy” Combs. The Hip-Hop mogul recently debuted the short viral ad for his Art of Celebration Series, which depicts the way to truly embrace life and all its good fortunes. […]
Is Diddy Starting A New Liquor Company?
Is Diddy About To Launch His Own Tequilla Brand??? There’s one word that sums up Diddy and its “Mogul.” I thought he told ya that “He Won’t Stop.” One of the premier kings of entertainment, Sean Combs spoke to Ad Week and revealed that he would be making a big announcement in 2012 in […]
Diddy Channels Frank Sinatra In New Ciroc Commercial [Video]
Diddy: Art Of Celebration Ciroc Commercial The makers of CÎROC Ultra Premium present : The Art of Celebration featuring Sean ‘Diddy’ Combs, Eva Pigford, Michael K. Williams, Aaron Paul, Dania Ramirez, and Jesse Williams. Directed by Anthony Mandler in Las Vegas for CÎROC Ultra Premium. Perfectly Smooth. Celebrate Life Responsibly.