Ciroc is under fire from a watchdog group that is accusing Diddy and other celebrity influencers for pushing the high-end vodka but not being transparent about financial exchanges to do so. The Truth In Advertising (TINA) group charges Ciroc and its parent company Diageo of using Diddy and other figures to push the product without […]


Sean "Diddy" Combs and his trusty rapper co-d French Montana have officially launched CIROC French Vanilla.

50 cent, French Montana, GALLERY, News, PHOTO OPS

50 Cent is no stranger to beef; in fact, he embraces it. Whether it’s in-person, on wax, or, like his recent squabble with French Montana, on social media.

Diddy, GALLERY, jermaine dupri, News, PHOTO OPS, The List

In a move that undoubtedly made his new girl jealous, Diddy commanded New York City’s Times Square all in the name of a rebranding for Cîroc Ultra Premium Vodka.

French Montana, News, The List

No matter what you may think of his pedestrian rhymes skills, French Montana has plenty of famous friends. Ciroc Pineapple hosted a birthday party for the Bad Boy rapper and a bunch A-list and C-list celebrities, including Khloe Kardashian, were in attendance.

Diddy, News, PHOTO OPS, Video

Not to be outdone by Jay Z picking up Jeezy to his Roc Nation team, Sean “Diddy” Combs has made some baller moves himself. Together he and his team over at CÎROC Vodka (alongside Diageo) joined a much bigger team—30 of them to be exact—as they have linked up with the National Basketball Association to […]

Baby Williams/Birdman, Diddy, ice cube, jay-z, kanye west, News, The List

Rappers love getting paid, we know that. What do rappers love more than getting paid? They love getting paid to hock stuff that they would use anyway. 

News, rick ross

After a successful year as a Ciroc Boy, Sean “Diddy” Combs and his Blue Flame Agency renewed the contract of Rick Ross to continue endorsing his wildly popular vodka.

Diddy, dr. dre, drake, Features, jay-z, kanye west, lil wayne, News, nicki minaj

Nobody wants to be a sell-out in Hip-Hop. It’s almost a dirty word that can be a death blow if it sticks to you. However, there are times you have just got to get that paper. There are those rare occasions where big time companies tap a rapper for access to their “brand” and the […]

Diddy, News, Video

Have you ever wanted to be a part of Diddy’s globe-trotting entourage? Well now is your chance. Get the inside access to Diddy’s annual trip to the beautiful island of Ibiza and see how the other side lives. “I started coming to Ibiza like 15 years ago, it changed my life.” says Sean Combs. Check out […]

Big Sean, J. Cole, News, Video

The esteemed, Shaheem Reid and Ciroc took over Summer Jam and got to chop it up with the likes of 2 Chainz, Big Sean, J. Cole and much more. Hit the jump to check it all out. 

News, Video

CIROC and Shaheem Reid take you behind the scenes of Hot 97’s Summer Jam 2012 with Rick Ross, 2 Chainz, DJ Khaled, French Montana and more. Check it out after the jump.