Sean “Diddy” Combs and his trusty rapper co-d French Montana have officially launched CÎROC French Vanilla. The product is the latest flavor of Ciroc Ultra Premium Vodka.
Diddy previewed the new flavor at the 2017 Revolt Music Conference this past weekend. Also, ahead of its formal launch, a limited amount of CÎROC French Vanilla began being sold in August with $1 of each bottle, up to $100,000, being donated to Mama Hope, a non-profit organization in support of global entrepreneurship as a means to eliminating extreme poverty. “When you work with someone like Diddy, it’s about more than sales or getting your name out there,” says rapper French Montana, via a press release. “He looks at everything
Diddy also pledged to ante up a donation of $200,000.
“When you work with someone like Diddy, it’s about more than sales or getting your name out there,” says rapper French Montana, via a press release. “He looks at everything like an investment in the future of our culture and we all have to own our part in being a better example for the next generation, that means working harder and celebrating responsibly. Whether it’s the music I’m working on or developing my own flavor of CÎROC, he wants me to win as a testament to the hustle.”
According to the Bad Boy mogul, French was an ideal choice to rep for the brand.
“To me, success is all about looking beyond your circumstances to achieve the impossible. That takes boldness and dedication,” says Diddy via a press release. “Each time we expand the CÎROC family, we look for people who can lead by example and pave the way for the next generation. French Montana is one of those people – he is unafraid to celebrate life, he dreams big, works hard, and defines his own success.”
Check out photos from the campaign below and on the flip.
Photos: Courtesy of Ciroc