Lo’s concern wasn’t getting the bigger names on this project, but figuring out a way to include his family in the process as well. Within the next few months, The D4L founder says that the entire group has solo endeavors on the way as well as a group project. “It was important to get D4L [the group] on this project because basically people tried to separate us back in the day,” he says, “But D4L means Down 4 Life so if we gon’ be apart we wouldn’t be down for life. We’re back together now and we all got projects.”

 “I don’t wanna put out an album when I ain’t hot or the album ain’t gon’ sell.”

The D4L founder claims that though he knew the direction he planned on following in the tape’s production, it was the encouragement from unlikely sources that cemented its final tracklisting. “With the ‘Yeah U’ record, my assistant was in the studio and I was just going through all this music that my engineer was playing,” he recalls, “The ‘Yeah U’ record came on but it was just a hook about two months ago. She stopped me like, ‘You need to put that on your tape coming out! That’s a hit, the girls gon’ love it.’”

A few days later while at Gucci Mane’s studio, Lo says that one of Atlanta’s most promising up and comers Rich Homie Quan was in attendance to jump on the track. Later, he emailed the file to Plies and the Florida rapper didn’t hesitate to add his signature to the song as well. Shawty Lo’s affinity for moderating the best collaborative efforts is one of his strongest points and quite possibly the biggest reason 50 Cent felt the need to court the D4L imprint two years ago.


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