French Montana isn’t quite done promoting his Excuse My French album. Today, he returns with a visual for “Once In A While,” featuring some heartfelt words from his incarcerated partner in rhyme Max B.
It was only right that this track served as the intro on French’s debut, but it’s a wonder that it took this long to see a treatment. In any case, we see a montage showing the Bronx rapper’s rise from street rapper to a Bad Boy and MMG affiliate.
There are ample scenes showing Biggaveli, who was a potential star in the making prior to be given a life sentence in prison.
During an exclusive interview with Hip-Hop Wired, French said he’s prepping his Mac & Cheese 4 mixtape (find the artwork on the next page) and to also keep your eyes open for a new project from Coke Boys rapper Chinx Drugz.
See French Montana’s “Once In A While” video below and be sure to judge away in the comments.