HHW: You’re a lot more involved in the West Coast movement a lot more than people know. Do you have anything big planned with artists like Ty Dolla $ign, DJ Mustard, etc.?

Bobby Brackins: Mustard wants to sign me. He has his 10 Summers Records and an imprint with Songs publishing. He wants to do packing where he’ll give an artist a beat he produced with a hook that I wrote on it. Mustard had numerous top 10 records in 2014, so it’s cool to see young talent trying to work and sign other young talent. There’s a lot of money out there to get. There’s room for multiple people to be the man.

HHW: Our Senior Culture Editor, Trent, lives in LA and always reminds me just how different the music is over there. How can the West get more of its music to bubble elsewhere?

Bobby Brackins: I’ve been coming to New York City for the past 10 years, and I feel like the city is embracing the West Coast more than ever right now. Just on the ride from the airport to the hotel, I heard songs DJ Mustard and my friend Nic Nac (Chris Brown “Loyal”, Ray J “I Hit It First”) produced. I don’t think it’s about making music with regional sounds; it’s about making good music that everybody can relate to.


“Hot Box” ft. G-Eazy & Mila J

“My Jam” ft. Zendaya & Jeremih

“Big Body” ft. Clyde Carson & Ty Dolla $ign

“143” ft. Ray J

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