While all the super cool people are lighting up to honor 4/20, Snapchat is stuck in a cloud of slander for introducing a Bob Marley “blackface filter.” Like Snoop Dogg and Wiz Khalifa, Marley was vocal about loving greenery, but the man who dared us to emancipate ourselves mental slavery, was actually more than a weed smoker.
Be that as it may, Snapchat opted to use Marley as a symbol of the unofficial holiday for weed smokers. The filter allows users to transform into Marley complete with his brown skin, dreadlocks, and a knit cap.
Kylie Jenner is among those who got in on the action, but mostly everyone else thinks the filter was a bad move (and not just because it looks creepy as f*ck).
According to Snapchat, they worked with Marley’s estate to create the ill-received idea. “The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share appreciation for Bob Marley and his music,” the company said in a statement to The Verge. “Millions of Snapchatters have enjoyed Bob Marley, and we respect his life and achievements.”
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