Reebok Threw A Party On Bourbon Street NBA All-Star Weekend w/ Cam'Ron, Curren$y & More

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Reebok’s been stepping their game up as of late. This past All-Star weekend the classic sneaker brand and Footaction got together to host “Classics In The Courtyard” on the famed Bourbon Street in New Orleans.

Saturday’s festivities included a pop-up sneaker customization spot and a concert featuring some of Reebok’s most recognizable Hip-Hop artists including Cam’ron, Teyana Taylor, and Curren$y.

Reebok also showcased three collaborations with Sneaker Politics that dropped the same weekend that included the Club C 85, Workout Low, and the Shaq Attaq “Alma Mater.”

Some lucky fans who attended the launch for the Shaq Attaq’s at Sneaker Politics in N’awlins were treated to a special appearance from Shaquille O’Neal himself and some were even luckier to have gotten blessed with some autographed pairs of Shaq’s size 22 Reeboks.

Fellow baller Dee Brown also stopped by rocking some Reebok Pump Omni Lite Retros that most youngn’s know nothing about.

Check out flicks of the event below and the following pages.

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Photo: Josh Brasted/Getty Images for Footaction/Reebok

NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

NEW ORLEANS, LA – FEBRUARY 18: Curren$y attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic sneakers on display as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic sneakers on display as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic sneakers on display as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Fans wait to enter as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Marching bands parade through the street unto the venue as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Marching bands parade through the street unto the venue as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Marching bands parade through the street unto the venue as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: An artist customizes shoes as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor throws beads down to Bourbon Street as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor (L) and Cam’ron throw beads from a balcony down to Bourbon Street as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA player Dee Brown attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor (L) and Cam’ron attend as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y attends as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y (R) performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y (R) performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Curren$y performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Cam’ron performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Teyana Taylor performs as Reebok Classic and Footaction host a star-studded concert with Cam’ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Russ Bengtson (L) and retired NBA Player Shaquille O’Neal attend as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Player Dee Brown, wearing Reebok Pump Omni Lite Retro Basketball Shoesl, attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: A signed size 22 Reebok Shaq Attaq sneaker on display as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: A general view of crowds in the shop as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: A signed size 22 Reebok Shaq Attaq sneaker on display as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Shaq basketballs on display as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Player Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Player Dee Brown, wearing Reebok Pump Omni Lite Retro Basketball Shoesl, attends as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Retired NBA Players Shaquille O’Neal (L) and Jason Williams attend as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: The The Sneaker Politics x Reebok Shaq Attaq ?Alma Mater? on display as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: A general view of crowds in the shop as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: Customers line up outside the pop up shop as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

: NEW ORLEANS, LA – FEBRUARY 18: The The Sneaker Politics x Reebok Shaq Attaq ?Alma Mater? on display as Reebok Classic and Shaquille O’Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)