Summer ’17 is just getting started. So the time is ripe for a new Kendrick Lamar video. “ELEMENT,” off the Compton rapper’s critically-acclaimed DAMN. project gets the visual treatment.
We get a montage of the usual ill visuals throughout. They include a bloodied Kendrick Lamar rapping, and handing out some severe fades via an open handed slap and a pool stick, a burning house and some soul brothers in formation. A lot of this imagery is getting flipped into clutch gifs as you read this.
Watch the Jonas Lindstroem-directed video below.
Photo: screen cap