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Nike is now the official outfitter of the NBA. Today (Sept. 29), NikeConnect Jerseys are now available on nike.com and at the online NBA store.

NikeConnect is touted as unlocking “real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.”

That means NikePlus members will be able to access content via a chip located in any NikeConnect jersey’s jock tag. Once you link your smartphone, you get a team experience that includes exclusive offers, pre-game countdown to tip-off, scores, stats, ticket buying and much more.

Content via apparel? It was bound to happen.

The jerseys retail for $110 (for the Swingman, the authentic edition, $200) while the cozy looking hoodies will run you $150.

Cop yours right here.

Photos: Nike

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