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Nike is now the official outfitter of the NBA. Today (Sept. 29), NikeConnect Jerseys are now available on and at the online NBA store.

NikeConnect is touted as unlocking “real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.”

That means NikePlus members will be able to access content via a chip located in any NikeConnect jersey’s jock tag. Once you link your smartphone, you get a team experience that includes exclusive offers, pre-game countdown to tip-off, scores, stats, ticket buying and much more.

Content via apparel? It was bound to happen.

The jerseys retail for $110 (for the Swingman, the authentic edition, $200) while the cozy looking hoodies will run you $150.

Cop yours right here.

Photos: Nike

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