Nike is without a doubt scrambling to correct its public image after Zion Williamson‘s injury on the court during a basketball game. The company says it is examining the reason why the Duke star’s shoe ruptured as it did.
TMZ Sports reports:
The Swoosh was front and center during the Duke/UNC game Wednesday night after Z-Dub’s PG 2.5 shoe fell apart when trying to change directions 30 seconds into the game.
Zion spent the rest of the night in the locker room … and Coach Mike Krzyzewski says his star is dealing with a right knee strain.
“We are obviously concerned and want to wish Zion a speedy recovery,” Nike says.
“The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”
Our Nike sources tell us, brand executives called an emergency meeting Thursday morning to discuss a crisis strategy — including how to deal with the negative publicity.
This is without a doubt a high stakes concern for Nike going forward as this incident could spark many other stars to sign away their exclusive images to other brands.
For The Ladies: 5 Queens Confidently Killing It In Hip-Hop
The History You Never Knew About The Hip-Hop Hits You Love
AT&T Dream In Black Celebrates 50 Years of Hip-Hop
Side By Side: 8 Unlikely Hip Hop Collaborations We Never Knew We Needed
Nardo Wick's Weed Carriers Knocked Out Fan Seeking Picture, X Is Appalled
Washed Crooner Aaron Hall Getting Dragged For All The Filth After Rape Accusation With Diddy
Add It To The List: Suge Knight Claims Diddy Put His Hands On A Female Assistant For Not Telling Him About Alleged Kid Cudi/Cassie Fling
8 Things We Learned From Aaron Hall's Vlad TV Interview