In a recent interview with Complex, Souja Boy speaks on why his albums sales were down, his relationship issues with Kat Stacks, and his mentor Mr. Colli Park.
Soulja Boy spoke with Complex recently about the lackluster reception of his third studio album The Deandre Way and how internal disagreements with Interscope influenced the album’s disappointing record sales. The young rapper asserts that the timing of the album was not good. While he wanted to release the effort in July 2010, it dropped in November, over five months after its first and most successful lead single “Pretty Boy Swag” hit the radio.
“Honestly, I shut down for a week [after my album dropped], I wasn’t talking to nobody, I wasn’t talking to management, and I wasn’t talking to the label. I wasn’t picking up nobody’s calls. I went like that for a week. I was in a state of confusion. I needed answers…the label only shipped like 18,000 copies [of the album]. So I wasn’t able to do gold first week or even 100k, none of that. They only put like 8,000 units in Best Buy. It was crazy.”
He said he felt helpless because communication with Interscope was lacking, and he believed the label failed to listen to him. He claims that his souring relationship with producer and mentor Mr. Collipark (who did no production work on the album) gave him less power to negotiate with record execs.
“When I first started it was Soulja Boy and Collipark. But after my label Stacks On Deck Money Gang Records was established and I started making all these different moves, I started to become a businessman. My label was taking off and I guess I was putting more time and energy into that, then to Collipark. He wasn’t feeling that and it just went left. He wanted me to be all for Collipark. So during the third album, I didn’t have him there to be able to tell the label to ship 500,000 the first week, or put the single on the radio, or we need this song. So I was basically out there by myself, just hoping the label will do the best they can.”
Soulja then went on to speak about his relationship with Kat Stacks, and why he felt like she tried to end his career in the infamous hotel footage.
“After that, I was going through some personal things in my career that I had never been through before and it was being displayed in public. I just felt like the Beyotch [Kat Stacks] tried to end me. [Laughs.] She set me up on some dirty Shyte and she tried to frame me. I felt like she swayed a lot of people’s opinions and I just felt like the Beyotch tried to end me. She set me up in front of the whole world. My true fans were riding with me throughout and I got through it. But it just goes to show you’ve got to be careful out here man.”
Check out the full interview here.