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Pharrell continues his creative Director take over, by becoming the Director for the cupcake-themed cover shoot of Plum Magazine.

Pharrell Williams recently announced his partnership with Karmaloop TV to serve as its creative director, but he’s not just stopping there.

The Neptunes member served as creative director for Plum Magazine’s May/June issue, conceptualizing a cover shoot with model/actress Rachel Roberts.

“I thought, you know what? Why not make an edible cover?” explained Skateboard P of the cupcake-themed look, opting out of shooting the cover girl. “Art direction? That’s me. I know what I’m doing. Cameras? I don’t even know where to buy disposable ones.”

Check the video below to see Pharrell at work, as he continues to be the target for creativity.

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