AMC Getting Clowned On Twitter For New Ticket Price Initiative
Disaster In The Making: AMC Will Have Moviegoers Battling For Middle Seats With New Ticket Pricing System
Source: Penske Media / Getty / AMC
Seats on the front row are considered Value Sightline seats and cost less, while seats in the middle are called Preferred Sightline seats and will cost more. The remaining parts of the theater are Standard Sightline seats and will cost the price of a standard admission ticket.
Those who are members of AMC Stubs A-List, the top tier of the company’s reward program, can select Preferred Sightline seats for no extra cost.
If you cop movie tickets after 4 pm, Sightline-prices will be applied. However, the new initiative will not apply to AMC’s $5 Discount Tuesdays. This heada** pricing structure is already available in select markets, with AMC set to introduce it at all movie locations at the end of the year. “Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” Executive Vice President Eliot Hamlisch said.
